Early 2009 lowcostbeds.com changed from selling accommodation to travel agents, to become an affordable, online travel website. My task was to design a series of templates for the development team to build the new ecommerce site. During the design phase I proposed small updates to the main identity, which has now been rolled out across the entire brand.





Once the new website was launched. The updated identity was rolled out across all digital marketing material.





My next task was to design and write a online resource for staff and suppliers to use, whenever the new brand needed to be applied to marketing material





Once the new brand was established and the new website was launched, I continued to work on a range of brand building projects, including direct mail, brochures and banner advertising.