IMA International provides training and consultancy to development and aid organisations around the world. I was briefed to rebrand IMA as a progressive, liberal and brand focused organisation. Research guided the initial design and strategy phase and lead to a new identity, colour palette, typography scheme and over all creative direction.







I lead the design for the subsequent roll out of the new identity, which included stationery, storage media and other printed material.



The next step has been to work closely with the IMA marketing team to devise a digital strategy. I created the wireframes and visual designs. I also directed the initial front end build and content briefing.