IKEA wanted to help their UK based staff improve how they managed stores and showrooms. I designed and art directed a flash based, onscreen, training system, which allows staff to take part in a series of tests and learning exercises.







As part of the system a virtual store assistant was created to provide help and give tips. I directed a video shoot on a green screen, which was then fed in to After Effects and exported to the final flash file. When called, the virtual shop assistant walks on screen and delivers content specific information.